Substance seems to be having difficulties helping out Big Hollywood with its messaging. He’s saying that if you are trying to make something register as unpleasant in the average lizard-brain that perhaps you should not use things like, say, smiling supermodels and kittens to convey your idea. Here’s where I step in and save the day. YOU’RE WELCOME, Big Ho and Substance!:
Readers, I invite you to share your own pants-shitting-inspiring Big Ho headlines in the comments. Links to graphics also welcome!
PS–wish I had the right font.